Webflow's pricing page looks different than it did in April, and if you manage a B2B SaaS marketing site, the changes affect your renewal whether you act or not. Here's what changed, what your real monthly cost looks like now, and the one decision worth making before your renewal date.
What changed in Webflow's May 2026 pricing update?
Five things, effective May 13, 2026:
- CMS and Business plans merged into Premium. The two mid-tier Site plans are gone. Premium costs $25/month billed annually or $39/month billed monthly, and includes 300 static pages, 20,000 CMS items, 40 CMS Collections, 50GB of bandwidth, site search, code components, and form file uploads.
- Basic went up slightly. From $14 to $15/month annually (and from $18 to $25 monthly), with the static page limit doubled from 150 to 300. Still no CMS.
- A new Team plan launched at $2,500/month, annual contract only. It bundles a site with 100 CMS Collections, 10 seats, Localization, and features that were previously Enterprise-only: AEO agents, page branching, and single-page publishing.
- AI credits were added to every Workspace plan. Free Workspaces get 200 credits/month, Core and Freelancer 300, Growth and Agency 400. Credits power features like SEO/AEO improvements, copy generation, and CMS item generation. Limits started being enforced June 29, 2026.
- CMS item add-ons were removed. Premium's 20,000 included items cover what the add-ons used to unlock, and existing add-on charges disappear at renewal.
Ecommerce Site plans didn't change in this update.
What does Webflow actually cost a B2B SaaS marketing team in 2026?
The headline plan price is never the real number. A typical setup for a Series A to C SaaS marketing site looks like this:
| Component | Typical choice | Cost (annual billing) |
|---|---|---|
| Site plan | Premium | $25/mo |
| Workspace plan | Core or Growth | $19 to $49/mo |
| Extra full seats | 1 to 2 designers/developers | $19 to $38/mo |
| Bandwidth add-on | If traffic exceeds 50GB/mo | $20/mo per tier |
| Localization | Per published locale, if needed | From $9/mo per locale |
| Analyze / Optimize | Optional analytics and A/B testing | From $9/mo (Analyze) |
Realistic total for a content-driven SaaS site with a small team: roughly $60 to $130/month before optional add-ons like Optimize or Localization. That's the number to budget, not $25.
Two structural notes:
- The monthly-vs-annual gap is unusually wide. Premium is $25 annually but $39 monthly, a difference of roughly 36%. If the site is a long-term asset rather than an experiment, annual billing is the obvious choice.
- Content editors are now free-ish. With the legacy Editor retired and replaced by client seats and limited seats (details in our Editor retirement guide), migrated content editors received free seats. New marketing-team editors follow your Workspace plan's seat rules, and limited seats cost less than full seats.
Who wins and who loses under the new pricing?
You'll likely pay less if you were on the Business plan ($39/month) with under 50GB of monthly bandwidth. Premium delivers the same or better limits at $25.
You'll pay about the same if you were on Business with moderate bandwidth overage. The $14 saved on the base plan gets consumed by a bandwidth add-on.
You'll likely pay more if:
- You were on the CMS plan ($23/month) with a small site. Premium is only $2 more, but you're paying for headroom (20,000 items) you may not use.
- You were on Business with high traffic. The old plan included 100GB; Premium includes 50GB. Getting back to 100GB costs a $20/month add-on, making your effective price $45 versus the old $39.
- You're on the Basic plan billed monthly, which jumped from $18 to $25.
The bandwidth change is the one that catches teams by surprise, because bandwidth doesn't map neatly to the traffic numbers marketers watch. Analytics counts sessions; bandwidth counts transferred data. Heavy images, video backgrounds, bots, and crawlers all consume bandwidth without showing up as visitors. Before your renewal, check actual bandwidth usage in your Webflow dashboard for the last two or three months rather than guessing from GA4 sessions.
When do the changes hit your account?
The rollout is phased, and the dates matter:
- New Site plan purchases: new pricing applied immediately from May 13, 2026.
- Most existing sites: the change applies at your next renewal or billable change on or after June 29, 2026. If you're on an old CMS or Business plan and haven't renewed since late June, your migration to Premium is coming at your next renewal.
- Sites in Freelancer or Agency Workspaces, and sites on legacy pricing: the change applies at the next renewal or billable change on or after November 16, 2026. Webflow explicitly gave agencies extra time for client conversations.
A "billable change" means upgrading or downgrading the Site plan, or switching between monthly and yearly billing. Editing content or design does not trigger the transition.
The one action worth considering now: switching from monthly to yearly billing before your effective date locks in your current plan for one more year. If you're a high-bandwidth Business plan customer, that's a year of the old 100GB allowance at the old price. If you're a low-bandwidth Business customer, don't bother; you want the new pricing, since Premium is cheaper for you.
Is the $2,500/month Team plan worth it for B2B SaaS?
For most self-serve customers, no. For a specific profile, yes.
The Team plan makes sense when the website is operationally central and multiple things are true at once: you need around 10 seats, you want Localization bundled, your content operation benefits from page branching and single-page publishing, and you want the new AEO agents without an Enterprise contract. Priced against buying those pieces separately plus Enterprise-grade governance, $2,500/month can be rational for a late-Series-B-and-beyond team where slow publishing workflows have a real dollar cost.
If you're a 3-person marketing team on a 60-page site, Premium plus a Growth Workspace does everything you need at roughly 5% of the price. Don't let the new tier anchor you upward.
Frequently asked questions
Frequently asked questions
What happened to the Webflow CMS and Business plans?
They were merged into a single Premium plan on May 13, 2026, priced at $25/month billed annually. Existing CMS and Business sites migrate to Premium automatically at their next renewal or billable change on or after June 29, 2026 (November 16 for Freelancer and Agency Workspaces).
Do I need to do anything before my renewal?
Check two things: your actual bandwidth usage over recent months, and your billing cycle. If you're on a plan that gets worse for you under the new structure (mainly high-bandwidth Business sites), switching to annual billing before your effective date locks your current plan for one more year.
How much does a Webflow site really cost per month for a SaaS company?
Budget $60 to $130/month for a typical setup: Premium Site plan, a paid Workspace, and one or two full seats. Add-ons like extra bandwidth, Localization, and Optimize move the number up from there. The $25 headline price covers the Site plan only.
Are Webflow's AI credits worth anything?
They're included, so the better question is whether you'll use them. The credit-consuming features today are SEO/AEO improvement suggestions, copy generation, CMS item generation, and code components. For a content-heavy SaaS site, the SEO and AEO tooling is the piece most likely to earn its keep; we cover what it does and doesn't do in our upcoming Webflow AEO guide.
Did Webflow Ecommerce pricing change?
No. Ecommerce plans were explicitly excluded from this update. If an Ecommerce site's invoice changed, look at other line items like Workspace seats or add-ons.
Is Webflow more expensive than WordPress now?
Compared head-to-head on hosting alone, often yes. Compared on total cost, usually no: Webflow's price includes hosting, CDN, SSL, backups, security, and staging, which a comparable managed WordPress stack bills separately, plus the plugin licenses and developer hours WordPress accumulates. The honest comparison is total cost of ownership, not the hosting line.
Key takeaways
- Premium ($25/month annual) replaced both the CMS and Business plans and is the right plan for nearly every B2B SaaS marketing site.
- The bandwidth cut from 100GB to 50GB is the hidden cost. Check real usage before your renewal instead of trusting analytics session counts.
- Existing sites transition at renewal on or after June 29, 2026 (November 16 for Agency and Freelancer Workspaces). Switching to annual billing first locks your old plan for a year, which is only worth doing if the old plan is better for you.
- Budget $60 to $130/month all-in for a typical SaaS setup, not the $25 headline.
- The Team plan at $2,500/month is rational only for larger teams that need seats, Localization, governance features, and AEO agents together.
Not sure what your site's renewal will do to your bill? We audit this for clients as part of ongoing support. Book a 30-minute call and bring your bandwidth numbers; we'll tell you exactly which plan and billing move makes sense.
